In fact, the new character in the Progressive Insurance stable of spokespeople will never walk away from his sweet ride. The Motaur (pronounced MO-TOUR) was conceived by ad agency Arnold Worldwide for Progressive Insurance. He’s half-man, half-motorcycle—the steel, clutch and rubber version of the mythological Centaur.The special-effects creation is “a powerful interpretation of the relationship motorcyclists have with their bikes, which often becomes an extension of their identity,” says Progressive CMO Jeff Charney.He sees the campaign, breaking today, as “disruptive in all the right ways—in its quietness, its stark cinematography, its subtle and unexpected humor and its universally relatable truth,” he says.In three spots airing on national cable TV, from agency Arnold Worldwide, Motaur stars as an adventurer long on conviction and short on words. I used to cover the car business for The Wall Street Journal, which nominated me and some colleagues for a Pulitzer Prize for our coverage of General Motors.
"Another big part of that brand confidence, of course, has been Progressive's success over the years in creating and nurturing the "Flo" character in its marketing, who previously has promoted motorcycle insurance but is absent in the Motaur campaign. My question is answered. He follows up with a question of his own for the human being, “Do you mind “I do,” A young man sitting in the idling truck’s passenger seat quietly mumbles. We had previously seen Progressive’s unlikely motorcycle insurance icon in 2019 as a solitary bio-mechanical being appearing to wondering young humans at an isolated gas station. Working from home? Progressive Insurance introduce us to a motaur in this hilarious ad. What, exactly, is a Motaur?
It just gets better.Lot of talent in this little series. What’s a motaur we hear you ask?
CTRL + SPACE for auto-complete.Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character Now, take that imagery and apply it to the 2019 landscape. He has been married to Michelle Noh since November 15, 2003.
Casting is spot on for all Motaur commericals. . In the ad, someone asks the motaur if he minds being a motaur. It’s Progressive’s heroic, modern-day take on the Centaur. The Minotaur is the first infernal guardian whom Virgil and Dante encounter within the walls of Dis. Motaur is half man, half motorcycle. In the ads, when Motaur is … The brand is banking on creating enough intrigue that the positioning and connected advertisements tell motorcycle riders, "We get you. His entire being seemingly derives from Greek mythological narratives. "With Motaur's "true self-confidence," Charney explained, Progressive is "pushing back" at the conventional perception of motorcycle riders as long-haired, tattoo-spattered, pack-riding menaces. Who is the motorcycle guy in the progressive commercials? 1 in motorcycle insurance, Charney said. Classic stuff.I’m with you!
"Neither is today's rider a Motaur, of course. I am a major contributor to Chief Executive Magazine, Brandchannel.com, Townhall Magazine, New Nutrition Business magazine and the Journal, among other outlets. Progressive Insurance introduce us to a motaur in this hilarious ad. Does every time it come on, you want to immediately smash your television/radio or change the channel?