Luigi Loir and the birth of advertising



Advertising, the ephemeral art, should captivate, convince and make one dream.
It played an important role in society at the end of the 19th century.

It materialised the main social-cultural trends of the time and gave concrete expression to the technical innovations it printing.



Luigi Loir et la naissance de la publicité
Last Updated ( Thursday, 28 January 2010 08:01 )