Catalogue Raisonné
vol.1
par N.WILLER

The beginning of the 20th Century saw the dawn of a new innovative world. From the “Belle Epoque” to the era of industrialization, society in full evolution profited from Luigi Loir’s indisputable talent.

His universal language tinted with poetry, humour and nostalgia expresses itself in a Parisian street scene by night, a landscape in the rain, a sketch, a picture for children an illustration, a poster…

I became fascinated by the work of this rare and mysterious artist. It seemed to me essential that a book should be devoted to him.

Noé Willer

From the fall of the Empire in 1870 until 1914, the new economic exposition generated a period of pleasure and “joie de vivre”.
Paris was humming with action and its source of happiness became myth.

Paris was living in the opulence of the “Belle Epoque”. Directed by Baron Haussmann and the landscape architect, Alphand, the boulevards, parks and buildings were demolished, restored, rebuilt, constructed…

The new face of Paris appeared amidst a fever of novelty. The economy was flourishing and a myriad new places to live it up opened their doors: The Moulin Rouge, the dance halls, theatres, cafés…

The bottom of the “butte” teemed with cabarets and shows from where artists such as Toulouse Lautrec, Valadon, Maurice Denis, Luigi Loir drew their inspiration.

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Advertising, the ephemeral art, should captivate, convince and make one dream.
It played an important role in society at the end of the 19th century.

It materialised the main social-cultural trends of the time and gave concrete expression to the technical innovations it printing.

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